The Happy Collection..one that truly makes us smile.
November 14, 2021
From the first inkling of inspiration to the final product, you will see a year of work. A year of creating, planning iterating and waiting until it was just right and we can finally share it with all of you.
You see, in all we create and curate there is a purpose behind it. There is an intent from our hearts and we want the message to be felt, not just seen.
In a world where it can feel dark. Where it seems there are more foes than friends. Where we might be more divided than united...we want to try and shift the focus back to the ALL of the good that continues to triumph. To remind ourselves that even when the world feels heavy, there is so much to celebrate...and not only can we BE HAPPY...we can SPREAD HAPPY.
This concert tee collection is all about feeling happy! Yes, it's fun with the oversized, 90's vibe(which we cannot get enough of) and the 100% cotton was a must(no doubt about it), but the true driving force of this entire line was the message that this world so desperately needed..that we so desperately needed. Life may get hard. Life will get hard. But your resolve is harder. CHOOSE happy when you can, and SPREAD happy so others can too.